Ever since Lola Consuelos, daughter of TV royalty Kelly Ripa and Mark Consuelos, "hard-launched" her boyfriend on Instagram, people have been scrambling to figure out who the heck he is. If you've spent any time on TikTok or celebrity blogs lately, you’ve probably seen the name. Cassius Kidston. He isn't some random guy who got lucky on a night out in Lower Manhattan. He’s got a pedigree that makes most "old money" aesthetics look like they’re trying too hard.
But let’s get real. When people search for Cassius Kidston net worth, they aren't just looking for a number. They want to know if he’s actually wealthy or just "posh-adjacent."
Honestly? It's a bit of both. He’s early in his own career, but the family safety net is more like a family trampoline made of gold.
The Family Business and the Kidston Legacy
To understand what Cassius is worth, you have to look at his dad, Simon Kidston. Simon isn't just a car guy; he’s the car guy. He founded Kidston SA, a boutique firm in Geneva that deals in the kind of classic cars that cost more than your neighborhood. We’re talking Ferraris and McLarens that trade hands for eight figures.
The Kidston name carries massive weight in the UK. His cousin? That would be Cath Kidston, the queen of floral prints who sold a majority stake in her company for a reported £100 million back in 2010. His great-uncle? Glen Kidston, a legendary "Bentley Boy" and record-breaking aviator.
When you grow up with that kind of history, your "starting salary" is a bit different than the rest of ours.
Cassius himself is building a path in sports management. He’s an NYU grad (Class of 2022) who has been grinding in the talent sales world. He’s currently a sports talent sales agent at CAA (Creative Artists Agency), one of the most powerful agencies in the world.
Estimating the Numbers: Is He a Millionaire?
Calculating a specific net worth for someone in their mid-20s who isn't a tech founder or a pro athlete is tricky. Most "net worth" sites just make up a number between $1 million and $5 million.
💡 You might also like: Prince Wenzeslaus of Liechtenstein: What People Always Get Wrong About the Casanova Prince
That’s probably a bit high for his personal liquid assets, but likely low for his "total value."
Here is how the math actually shakes out for someone in his position:
- Career Earnings: A talent agent at a powerhouse like CAA can expect a base salary anywhere from $75,000 to $150,000 for junior roles, with massive commission potential as they bring in deals.
- Family Wealth: Given the success of Kidston SA and the broader family estate, the generational wealth behind him is easily in the tens of millions.
- The Lifestyle: He splits time between London and New York. He’s been seen vacationing with the Consuelos family on high-end trips. This level of lifestyle requires a high six-figure burn rate, which is clearly being met.
You’ve got to remember that Cassius worked at his father's firm as a sales and research analyst before moving back to the agency side. That's a high-level exposure to the billionaire world of classic car collecting. If he inherited even a fraction of the family’s car collection or real estate interests, he’s comfortably in the multi-millionaire bracket before he even signs his first big athlete.
The Lola Consuelos Connection
Money attracts money. That’s just how the world works, especially in the 1% of the 1%. Lola Consuelos grew up in the spotlight, and her parents are worth an estimated $160 million combined. Kelly Ripa and Mark Consuelos have been very public about their "tough love" parenting—making their kids get jobs and pay their own way—but "paying your own way" is easier when you have the best connections on speed dial.
Kelly Ripa actually called Cassius "the chicest of the chic." That's high praise from a woman who has interviewed every A-lister on the planet for thirty years.
The couple met at NYU. While Lola was studying music, Cassius was focused on the business side of sports. They’ve been together since at least 2022, though they didn't go "official" until 2023. This isn't just a summer fling; it's a partnership between two very influential families.
🔗 Read more: Jessica Simpson Chicken of the Sea: Why That 2003 Moment Still Matters
Why People Get the Kidston Net Worth Wrong
The biggest mistake people make is looking at his LinkedIn and assuming that’s the whole story. They see "Agent" and think "Middle Class."
They forget about the London-Geneva-NYC triangle.
The Kidston family history in the UK is rooted in land and prestige. His grandfather, Home Kidston, was a Royal Navy officer and a farmer who owned estates in Dorset. This is "landed gentry" wealth. It doesn’t always show up on a tax return as "income," but it shows up in the form of property, art, and lack of debt.
Basically, Cassius has the freedom to take risks that others can't. He can work at an agency like CAA and wait for the big commissions because he isn't worried about rent in Manhattan. That’s the real "net worth" advantage.
🔗 Read more: Adele's Surname: What Most People Get Wrong
What’s Next for Cassius Kidston?
He’s currently focused on finding commercial deals for sports talent. In the current "NIL" (Name, Image, Likeness) era of sports, this is a gold mine. If he can leverage his father's high-net-worth network with the marketing power of CAA, his personal cassius kidston net worth is going to skyrocket independently of his family’s money.
He's young. He's connected. He's got the "it" factor that the tabloids love.
Practical Takeaways for Following Celebrity Net Worths:
- Look at the "Safety Net": When researching young figures, look at their parents' business holdings. A "job" is often a choice, not a necessity.
- Watch the Industry: Sports management is a high-margin industry. An agent’s worth is tied to their roster. Keep an eye on which athletes Cassius signs in 2026.
- Don't Trust "Bot" Sites: Most sites claiming a specific $1.5 million figure are using outdated algorithms. Real wealth is often tied up in private equity and family trusts.
To get a true sense of where his finances are headed, watch his moves within the UK sports market. As he bridges the gap between London's football scene and American sports marketing, he's positioning himself as a major player in the global sports economy.
Keep an eye on the high-end auction houses too. If Cassius starts taking a more active role in the family’s Kidston SA firm, you’ll know he’s moving into the world of tangible asset management, which is where the real "old money" grows.