Money in the digital world is weird. Honestly, one day you're a kid in New Zealand making two bucks from a hobby, and the next, you’re the CEO of a studio pulling in six figures a month. That’s the reality for Jan Madsen, better known to millions of Roblox players as Jandel. If you’ve spent any time on the platform lately, you’ve probably seen his name attached to massive hits like Wacky Wizards, BedWars, or the viral sensation Grow a Garden.
But let’s get to the point. You want to know the number. How much money does Jandel have? Estimates aren't just a single number on a screen. If you look at the raw revenue of his games, we’re talking about a guy whose portfolio has generated millions. Some industry analysts and fellow developers estimate Jandel’s net worth to be in the neighborhood of $50 million as of early 2026. However, like everything in the gaming business, it's kinda complicated. He doesn't just pocket every Robux that comes in. There are partnerships, developer splits, and the massive 30% cut that Roblox themselves take right off the top.
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The "Grow a Garden" Explosion and the Revenue Reality
Jandel isn't just a lucky developer. He’s basically a factory for viral experiences. His game Grow a Garden recently shattered records, hitting over 22 million concurrent players. That is an astronomical number. To put that in perspective, that’s more people playing one Roblox game at the same time than the entire population of some medium-sized countries.
When a game hits those numbers, the money is literally flowing in every second. Some top-tier game devs estimate that Grow a Garden was earning anywhere between $1 million to $2 million per day during its peak. That sounds insane. Because it is.
- Platform Fees: Roblox takes 30%.
- Splitting Point Studios: Jandel operates under this banner, meaning he has a team to pay.
- Partnerships: Many of his games are collaborations with other big names like Do Big Studios.
So, while the gross revenue is sky-high, Jandel’s personal take-home is a fraction of that. Still, even a fraction of $2 million a day makes you a very wealthy individual very quickly.
From $2 to Six-Figure Months
The "rags to riches" story is a bit of a cliché, but for Jan Madsen, it’s literally documented. Back in 2017, he made his first $2 from a Roblox creation. He’s talked about how that tiny bit of pocket change was the spark. By 2020, he was making about $40,000 a year. Not bad for a young creator, right?
Then things went nuclear.
By 2021, Madsen and his team at Splitting Point Studios were consistently generating six-figure monthly revenue. This didn't happen by accident. They’ve produced over 25 games, including Steep Steps and Field Trip Z. Their total play count is north of 3.1 billion. When you have that kind of volume, the "small" microtransactions for skins or power-ups add up to a mountain of cash.
The Controversy: Why the Money Isn't Everything
You can't talk about Jandel's wealth without mentioning the "downfall" videos and the backlash from the community. Success breeds scrutiny. Lately, Jandel has been at the center of a storm regarding monetization strategies.
Critics argue that his recent games, particularly the ones under the Do Big Studios partnership, have pushed "predatory" monetization. We're talking about heavy "pay-to-win" mechanics and expensive game passes that target a younger audience. This has led to a bit of a reputation crisis. While his bank account is growing, his "social currency" among hardcore Roblox fans has taken a hit.
Some players have even labeled him the "richest but most disliked" developer on the platform. It’s a classic trade-off: do you optimize for maximum revenue or player goodwill? In 2025 and 2026, Jandel seems to have leaned heavily into the business side of things.
Breaking Down the Portfolio
If you're trying to calculate how much money Jandel has, you have to look at the sheer variety of his income streams. He doesn't have all his eggs in one basket.
Major Hits
- BedWars: One of the biggest games on the platform, period.
- Wacky Wizards: A massive hit that proved he could do creative, quirky content.
- Tycoon RNG: Tapping into the gambling-adjacent mechanics that are currently dominating Roblox.
Business Holdings
He isn't just a coder. He's a business owner. Owning Splitting Point Studios and having stakes in various "sub-studios" like Yo Gurt Studio (formerly Herbert Games) means he has equity. In the world of tech and gaming, equity is often worth way more than the cash in your checking account. If a larger gaming conglomerate ever decided to acquire his studio, that $50 million net worth estimate could easily double.
The Reality of Being a Roblox Multi-Millionaire
It’s easy to look at the numbers and assume it’s all jets and Lamborghinis. But being a top-tier developer on a platform you don't own is risky. You’re at the mercy of the Roblox algorithm. If the platform changes how games are discovered tomorrow, Jandel’s daily revenue could drop by 80% overnight.
Also, we have to consider the "DevEx" (Developer Exchange) rate. Creators don't get 1:1 value for their Robux. The exchange rate is significantly lower than the price users pay to buy Robux. This is the "hidden tax" that keeps many Roblox millionaires from becoming billionaires.
What You Can Learn from Jandel’s Financial Rise
Looking at Jandel’s journey, it’s clear that the money followed a very specific pattern: iteration. He didn't just make one game and retire. He made 25. He failed, he learned what kids wanted to play, and then he scaled it.
Honestly, the biggest takeaway isn't just "make a game." It’s "build a studio." Jandel moved from being a solo developer to a manager and owner. That is the only way to reach the $50 million mark in the creator economy. You need a team that can churn out updates while you focus on the next big trend.
If you’re looking to follow in those footsteps, start by diversifying. Don't rely on one mechanic. Jandel went from horror (Field Trip Z) to brewing (Wacky Wizards) to gardening. He follows the data.
To keep track of how these top-tier creators are moving, you should keep an eye on the Roblox Developer Forum and the monthly "concurrent player" charts. The money always follows the attention. Jandel has mastered the art of grabbing that attention, even if it comes with a side of controversy.
Investigate the "DevEx" rates yourself to understand the real-world conversion of virtual currency. Analyze the top 10 games on Roblox today and note how many are owned by studios versus individuals. Study the monetization of Grow a Garden to see exactly where the revenue is generated—is it through temporary boosts or permanent items?