How to add an administrator to your Facebook page without losing your mind

You’re staring at the screen, your business is growing, and suddenly you realize you can’t post every single update yourself. It’s a good problem. But then you try to navigate the labyrinth that is Meta Business Suite to how to add an administrator to your Facebook page, and suddenly, you’re clicking through five different menus that all look the same. Honestly, Facebook (Meta, whatever we're calling it this week) has made this unnecessarily complicated over the last few years.

Things changed.

If you’re looking for the old "Settings" tab on the left-hand side of your page, it’s probably gone. Meta moved the cheese. Most pages have transitioned to the "New Pages Experience," which means you don't just "manage" a page anymore; you "switch into" it like a separate profile. This subtle shift is exactly why so many people get stuck.

The classic mistake: Personal profiles vs. Business assets

Before you invite your cousin or your new social media manager to take the reins, you need to understand the hierarchy. Facebook is obsessive about security—sometimes to a fault.

There are actually two ways to handle this. You can do it through the Page settings directly, or you can use Meta Business Suite (formerly Business Manager). If you’re a small shop, the direct Page method is usually fine. But if you’re running ads or managing multiple brands, you’ve got to use the Business Account method.

Don't just hand out "Admin" access like candy. An Admin has the power to delete the entire page. They can remove you. If you’re hiring a stranger or a new agency, consider the "Editor" or "Content Creator" roles instead. It’s basically the "don't give the keys to the safe to the person who just started today" rule of digital marketing.

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How to add an administrator to your Facebook page (The New Pages Experience)

First, make sure you are actually "acting" as your page. Look at the top right of your Facebook home screen. Click your profile picture. You’ll see a "Switch" button or a list of your pages. Click the one you want to manage. Now the blue bar at the top represents your business, not your personal life.

Now, follow these steps:

Click on your Page's profile picture in the top right, then hit Settings & privacy and then Settings. On the left-hand menu, look for New Pages Experience. It’s usually under the "Professional" or "Page" section. Once you click that, you'll see Page Access.

This is the holy grail.

You’ll see a section titled "People with Facebook access." Click Add New. A popup will appear telling you what "Facebook access" means. Hit "Next." Now, type the name or email of the person. A quick tip: if you aren't "friends" with them on your personal profile, using their email address is much more reliable. Sometimes names don't pop up because of privacy settings.

Once you select them, you’ll see a toggle for "Allow this person to have full control."

Stop. Think. Do they really need full control? Full control means they can delete the page. If they just need to post and reply to comments, leave that toggle off. They will still be an "administrator" in the sense that they can manage the day-to-day, but they won't have the "nuclear option." Hit Give Access, type in your password (yes, your personal password), and you're done.

Why the invitation is "Pending" forever

So you sent the invite. Your new hire says they didn't get it. You check the settings, and it says "Pending."

This is where everyone gets frustrated. Facebook doesn't always send a notification. Sometimes it gets buried under "friend requests" or disappears into the digital ether. Tell your new admin to go to their own Facebook profile, click on their notifications (the bell icon), and look for a specific invite notification.

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If it’s not there, have them go directly to the URL of your Facebook page. Usually, a little banner will pop up at the top of the page saying "You have been invited to manage this page. Accept or Decline?"

It’s clunky. It feels like 2012 tech. But that’s the reality of the Meta ecosystem right now.

Using Meta Business Suite for the pros

If you're wondering how to add an administrator to your Facebook page because you're a "power user," you should be doing this through [suspicious link removed]. This is the "grown-up" version of page management.

In Business Suite:

1. Go to Settings (the gear icon, usually bottom left).
2. Click Business Settings.
3. Under Users, click People.
4. Click the blue Add button.
5. Enter their work email.
6. Assign them a "Business Account Role" (Employee or Admin).
7. On the next screen, you have to actually assign them to the specific Page and give them permissions.

People often forget that last step. They add the person to the Business Account but forget to "assign assets." It’s like inviting someone into your house but keeping the bedroom doors locked. You have to explicitly click the Page name and toggle on the permissions they need.

The security risks nobody talks about

Let’s be real for a second. We’ve all heard horror stories of disgruntled employees or hacked accounts. When you add an admin, you are creating a new entry point for hackers. If their personal Facebook account gets compromised because they have a weak password or no 2FA (Two-Factor Authentication), your business page is toast.

I highly recommend making 2FA a requirement for anyone with admin access. In the Business Suite settings, you can actually toggle a setting that forces everyone in your business account to have 2FA enabled before they can touch anything. It’s a bit of a hassle to set up, but it's way better than waking up to find your lawn care business page is suddenly streaming "Live Gaming" videos from a stranger in another country.

Common Troubleshooting: "I don't see the option!"

If you are looking at your page and don't see "New Pages Experience" or "Page Access," one of three things is happening:

• You aren't an admin yourself: Sorta obvious, but check. Only a person with "Full Control" can add others.
• You're still on the "Classic" layout: Some older pages haven't been forced into the new UI yet. If you're on Classic, look for Settings at the top or side, then Page Roles.
• The Page is owned by a Business Manager: If a previous agency or owner "claimed" the page in their Business Manager, you might be a "Page Admin" but not the "Asset Owner." In this case, you have to go through the Business Manager settings to add people.

Actionable Next Steps

Don't just leave your permissions as they are forever. Digital hygiene is a real thing.

• Audit your list: Go to your Page Access settings right now. See anyone there who left the company three years ago? Remove them.
• Check permission levels: Does your intern really need "Full Control"? Probably not. Downgrade them to "Task Access" so they can post without having the power to change the page name or delete it.
• Set up Two-Factor Authentication: If you don't have it on your personal profile, go to Security Settings and turn it on. Then, tell your other admins to do the same.
• Document the process: If you're a business owner, write down which email addresses are linked to your Business Account. Losing access to a Facebook page because the only admin's account was deleted is a nightmare that can take months to fix with Facebook support (and let's be honest, their support is basically a ghost town).

Manage your access levels like you manage your bank account—carefully, with frequent check-ins, and only giving out the "keys" when absolutely necessary.