You finally did it. You started that Facebook Page three years ago when you were obsessed with "Artisanal Sourdough for Left-Handed People," but now your business has evolved into a full-scale bakery. Or maybe you just realized your Page name has a glaring typo that’s been haunting your dreams. Whatever the reason, you need to know how to change your page name on FB before another customer asks why your URL doesn't match your sign. It sounds like it should be a one-click fix, right? Well, if you’ve spent more than five minutes digging through the Meta Business Suite, you know that Meta loves to hide the most basic settings behind four layers of menus.
Honestly, it’s frustrating.
Facebook is notorious for being picky about name changes because they want to prevent "page flipping"—that shady practice where someone builds a following of 50,000 people on a "Cute Puppy Photos" page and then suddenly turns it into a "High-Stakes Crypto Trading" hub. Because of that, your request actually goes through an automated (and sometimes manual) review process. If you trip a red flag, you’re stuck with the old name for weeks.
The actual steps to change your Facebook Page name in 2026
First off, make sure you are an Admin. If you are just an Editor or a Moderator, you can click buttons all day and nothing will happen. You won't even see the option.
Log into Facebook on a desktop. Seriously, do not try to do this on the mobile app if you can avoid it. The mobile interface for Meta Business Suite is where dreams go to die. Once you're on your Page, look at the left-hand sidebar. You need to find Settings. Sometimes it’s tucked under "Professional Dashboard," but usually, if you click your Page profile picture in the top right, select "Settings & Privacy," and then "Settings," you’ll land in the right spot.
Once you are in the "New Pages Experience" interface, you'll see General Page Settings. Your name is right there at the top. Click "Edit." Type in the new name. Now, here is the part where people mess up: Facebook will show you a preview. Look at it closely. If it looks good, hit "Review Change." You’ll have to enter your password because Facebook wants to make sure it’s actually you and not a hacker trying to rename your business to something "suggestive."
Why your request might get ghosted or denied
Sometimes you click "Request Change" and... nothing. Or worse, an immediate "Denied."
Meta has some very specific rules. You can't use terms like "official" if you aren't a verified brand. You can't use "Facebook" in the name (ironic, I know). You definitely can't use all caps like you're screaming at your followers—unless your brand is literally an acronym.
If your Page has a massive following—think 200,000+ likes—the scrutiny is way higher. Meta might take up to three days to manually review the change. During this time, they might even notify your followers that "The Sourdough Specialist" is now "The Main Street Bakery." It’s their way of keeping things transparent.
Breaking down the "New Pages Experience" vs. Classic Pages
Most of us have been migrated to the New Pages Experience (NPE) by now, but a few stragglers are still on the Classic layout. It’s annoying that the UI is different for everyone.
In the NPE layout, your Page acts more like a separate user profile. You "switch into" the Page. If you haven't "switched" into the Page profile, you won't see the specific settings required for how to change your page name on FB. Look for the "Switch" button in your top-right menu. Once you're "acting" as the Page, the settings menu becomes much more granular.
If you are still on a Classic Page, you’ll find the name change option under the "About" section on the left side of your Page. There’s a little "Edit" link next to your name. If that link isn't there, it usually means your Page has a limit on it or you've changed the name too recently.
The 7-day (and 60-day) waiting game
Here is a detail most people miss: frequency.
If you change your name today, you generally cannot change it again for at least 7 days. However, Meta has been testing a 60-day lockout period for certain business categories to prevent "brand confusion." If you make a typo in your new name, you might be stuck with it for a week or more. Double-check the spelling. Then triple-check it. Ask a friend to look at it. There is nothing more embarrassing than a professional business page with a name like "Boutique Fashionn."
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What to do when Facebook says "No"
It happens. You submit the request, and you get a notification saying the change was rejected. This usually happens if the new name is "misleading" or too different from the original.
If you are trying to change "Pizza Pete" to "Pete’s Auto Body Shop," Facebook will reject that 10 out of 10 times. They consider that a fundamental shift in the Page’s purpose. To them, the people who liked your page for pizza didn't consent to follow a mechanic.
The Workaround: If you need to make a drastic change, do it in stages. It’s a bit of a "Ship of Theseus" situation. Change "Pizza Pete" to "Pete’s Pizza & General Services." Wait a few weeks. Then change it to "Pete’s General Services & Auto." Wait again. Eventually, you can get to "Pete’s Auto Body Shop." It’s a slow burn, but it works better than screaming at a support bot that doesn't exist.
Common Name Change Errors to Avoid
- Symbol overload: Don't add unnecessary punctuation like "!!!".
- Generic names: You can't just name your page "Pizza." It has to be a specific brand or entity.
- Misleading slogans: Don't put your slogan in the name field. That belongs in the "Bio" or "About" section.
Verification and the Blue Checkmark hurdle
If you have a blue verification checkmark, be extremely careful. Changing your name often triggers a loss of verification. Meta views a name change as a change in identity. If you're verified as "John Smith" and you change it to "John Q. Smith," you might find your blue checkmark has vanished into the digital ether.
You’ll likely have to re-apply for verification, which is a headache no one wants. For businesses, this is less common if the name change is minor, but for public figures, it's a massive risk.
Technical Glitches: The "Page Not Found" loop
Sometimes, the technical side of how to change your page name on FB just breaks. You click "Save," and the screen goes white. Or you get a "Content Not Found" error.
This is usually a caching issue.
Clear your browser cookies. Try using Incognito mode. Better yet, try a different browser entirely. If you're on Chrome, try Firefox. Facebook's back-end code is a mountain of legacy scripts piled on top of new React components; sometimes they just don't talk to each other correctly.
Also, check if you have any pending "Page Quality" violations. If your page has recent strikes for community standards violations, Facebook might have locked your ability to edit core Page details as a penalty. You can check this under "Page Quality" in your Professional Dashboard. If you see red or yellow marks there, you need to resolve those disputes before Meta will let you touch the name.
Updating your Username (URL) at the same time
Your Page Name and your Username (the @handle) are two different things. Changing the name doesn't automatically change the URL.
If your name is now "Main Street Bakery" but your URL is still facebook.com/artisanal.sourdough.lefties, you look like an amateur. Once the name change is approved, go back into the same "General Page Settings" menu. Right below "Name," you'll see "Username."
Change this to match your new brand. Keep it short. This is what people will type in, and it's what shows up in Google search results. A clean URL like facebook.com/MainStreetBakery is worth its weight in gold for SEO.
Final Actionable Steps
- Audit your roles: Ensure you are the primary Admin, not just a contributor.
- Clean up the Page: Remove any pending ads or boosted posts. Sometimes active campaigns can "lock" Page settings.
- Desktop is King: Perform the change on a computer to avoid the simplified, buggy mobile menus.
- Screenshot everything: If the change gets stuck in "Pending" for more than 48 hours, you'll want proof of your request if you try to contact support.
- Notify your audience: Post a status update immediately after the change. "Hey everyone! We've updated our name to reflect our new services." This reduces "Unfollows" from people who don't recognize your new name in their feed.
Once you’ve submitted the request, stay off the settings page for a bit. Constant clicking and re-submitting can flag your account as "suspicious activity." Just let the system work. If you're within the rules, you'll see that new name live in a matter of minutes or, at most, a couple of days.