You've probably seen those "Please Donate" stands or massive simulator games where people are raking in thousands of Robux. It looks like magic. Honestly, it isn't. If you want to actually see your Robux balance go up, you need to understand how to make gamepass on roblox without overcomplicating the process. Most people think you need to be a master scripter or a professional digital artist to get started. You don't.
Roblox has changed quite a bit over the last year. The dashboard looks different, the fees are still there, and the way players interact with "purchases" has shifted toward more meaningful experiences. Making a gamepass is basically creating a digital ticket. You're selling a "special ability" or a "cool item" within a game you've created. Even if your "game" is just a empty baseplate where people hang out, the gamepass is the bridge between their wallet and your account.
Why Gamepasses are Better Than Developer Products
Let's get one thing straight. There is a huge difference between a Gamepass and a Developer Product. If you're looking for recurring revenue, you might want both, but a gamepass is a one-time purchase. It stays in the player's inventory forever.
Think of it like this: A developer product is like buying a soda—you drink it, it's gone, and you have to buy another one (like buying "in-game cash"). A gamepass is like buying a VIP pass to a club. You buy it once, and you have access forever. Players usually feel more comfortable buying gamepasses because they don't "run out." It feels like a better investment for their hard-earned Robux.
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The Step-by-Step Reality of Creating Your First Pass
First, you need a game. Even if it's not finished. Roblox attaches every gamepass to a specific "Experience." You can't just make a pass that exists in a vacuum.
Head over to the Roblox Creator Dashboard. This is your command center. You’ll see a list of your experiences. Click on the one you want to monetize. On the left-hand sidebar, you're looking for a tab called Associated Items. This is where the magic happens. Don't look for a button that says "Store"—Roblox buried it under "Associated Items" to keep us on our toes.
Inside that menu, you’ll see three tabs: Badges, Passes, and Developer Products. Click Passes.
Now, you’ll see the "Create a Pass" button. It’s big, blue, and hard to miss. Clicking it opens a window where you need to upload an image. Pro tip: Don't just use a random screenshot. If your image looks like garbage, nobody is going to click it. Use something clean, maybe 512x512 pixels. Roblox will review the image, so don't try to put anything weird or "off-platform" links on it. They will ban the image, and sometimes, they’ll give your account a warning.
Give it a name. Make it catchy. Instead of "Speed Coil," maybe try "Super Sonic Boost." Descriptions matter too, though most kids on the platform won't read more than the first five words. Keep it snappy.
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Setting the Price and Navigating the Roblox Tax
Once you hit "Create Pass," you aren't done. Your pass is currently "Off Sale." It’s a ghost item. You have to click on the pass you just made, go to the Sales tab on the left, and toggle "Item for Sale" to on.
Here is the part that hurts. The Roblox Tax.
Roblox takes a 30% cut of every sale. If you price your gamepass at 100 Robux, you are only getting 70. If you’re using a "Please Donate" style game, the owner of that game might take another small percentage, leaving you with even less.
- Price: 10 Robux -> You get 7.
- Price: 1000 Robux -> You get 700.
It takes about 5 to 7 days for the Robux to actually hit your account. This is called "Pending Robux." Roblox does this to prevent fraud and to make sure the person who bought it didn't use a stolen credit card. If you see a little clock icon next to your Robux total, that's your gamepass money sitting in "Roblox Purgatory." Just wait. It’ll show up.
What Actually Sells? (The Psychology of the Roblox Player)
Knowing how to make gamepass on roblox is only half the battle. The real challenge is making something people actually want. Most beginners make the mistake of selling "VIP" for 500 Robux and giving the player... a golden chat tag.
Nobody cares about chat tags.
Players want power. They want to be faster, stronger, or look cooler than everyone else in the server. According to developers like Josh Wood (creator of Mermaid Life), successful monetization relies on "perceived value."
- Utility Passes: These are things like "2x Coins," "Auto-Farm," or "Faster Walk Speed." These are the bread and butter of simulator games.
- Cosmetic Passes: Exclusive skins or "Rainbow Name" effects. These work well in roleplay games like Brookhaven or Adopt Me!.
- Access Passes: This is the classic "VIP Room." If you go this route, the room better have something cool in it, like a free high-tier item or a special gravity coil.
Common Pitfalls and Why Your Pass Might Not Be Working
If you followed the steps and your gamepass isn't showing up in your game, it's usually a scripting issue. Simply creating the pass on the website doesn't tell your game what to do when someone owns it.
You need to use MarketplaceService in Roblox Studio. You have to write a script that checks if a player owns the specific PassId. If userOwnsPass is true, then you give them the item. If you’re using a "donation" game, you don't need to worry about scripts; the game handles the detection automatically. But for your own custom games? You've got to code it.
Another huge mistake is pricing. Don't be greedy. A "Double Jump" pass shouldn't cost 1,000 Robux. Look at what top games are charging. Usually, low-tier passes stay between 15 and 99 Robux. Mid-tier is 100 to 499. Anything over 500 needs to be "game-breakingly good" to justify the cost.
The Importance of the Icon
Let's talk about the icon again. Seriously.
If you use the default Roblox "no image" icon, your sales will be zero. Use a tool like Canva or Photopea. Make the colors pop. High contrast works best because these icons are often displayed very small on mobile screens. Most Roblox players are on phones. If they can't tell what the item is by looking at a tiny thumbnail, they won't buy it.
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Advanced Tactics: Sales and Bundles
In 2026, the market is crowded. To stand out, you might consider "Sale" tactics. You can't technically "discount" a gamepass with a strike-through price on the Roblox site, but you can manually change the price and update the icon to say "50% OFF!"
This creates a sense of urgency.
Also, consider "Legacy" passes. If you are updating your game significantly, you can take an old pass off-sale and introduce a new one. This makes the old pass a "rare" item for veteran players, which builds community loyalty.
Actionable Next Steps for Success
Ready to start earning? Don't just read about it. Do it.
- Audit your Experience: Go to the Creator Dashboard right now and make sure you have at least one active experience, even if it's just your default place.
- Design three icons: Create one for a "Small Tip," one for "VIP," and one for a "Special Ability."
- Set your prices: Start low to build a "sales history." A pass with 100 sales looks more trustworthy than one with zero.
- Test the Script: If you're building a game, open Roblox Studio and ensure your
MarketplaceServicecalls are correctly referencing your newPassId. - Check your Pending Robux: Once you make a sale, go to your "My Transactions" page to track when the funds will clear.
By following these steps, you move from being a consumer to a creator. The economy of Roblox is built on these small transactions. Once you understand the flow of creating, pricing, and scripting these passes, you're officially a Roblox developer. No more begging for donations—you’ve built a storefront.