You’re sitting on the couch after a long day at the beach. You just want to find the Braves game or maybe catch the local news on WMBF, but the remote feels like a Rubik’s cube. We’ve all been there. If you live in Horry or Georgetown County, HTC (Horry Telephone Cooperative) is basically the lifeblood of your home entertainment. But honestly, keeping track of the htc tv guide myrtle beach channel numbers can feel like a part-time job because they change things up more often than you'd think.
Earlier this month, on January 9, 2026, they rebranded MotorTrend to Discovery Turbo. If you weren’t looking at the guide, you probably thought your favorite car show vanished into thin air. That's the thing with local cable—it's reliable, but you've gotta stay in the loop.
💡 You might also like: Apple iPad Model Numbers Explained (Simply): How to Actually Tell Them Apart
What’s Actually on Your Screen Right Now?
HTC isn't just one big bucket of channels. They’ve split things into Digital Cable and this newer service called HTC TV MAX. If you’re using the traditional cable box, your htc tv guide myrtle beach experience is built around the "i-Guide." It’s that purple and blue grid we’ve used for a decade.
For the folks who made the jump to HTC TV MAX, you aren't even using a cable box anymore. You’re likely using a Fire Stick or an Apple TV. It’s faster, sure, but the guide layout is totally different. Instead of just scrolling forever, you’ve got a "Recent Shows" list that you find by hitting the left or right arrows on your directional pad. Kinda handy once you get the hang of it.
The Heavy Hitters: Local Channels
Most people just want the locals. In Myrtle Beach, these are the anchors of your lineup:
- WFXB (Fox): Channel 7
- WMBF (NBC): Channel 10
- WBTW (CBS): Channel 13
- WPDE (ABC): Channel 15
- WWMB (The CW): Channel 16
The weird part? Depending on if you're in Horry or Georgetown, some of those sub-channels like Bounce or Laff might shift slightly. If you’re a weather junkie, keep an eye on channels 36.1 and 36.2. Those are the specific local weather feeds for Conway and Myrtle Beach.
Why the Guide Keeps Changing
You might notice a channel you love suddenly has a "Coming Soon" or "Rebranding" banner. For example, Telemundo is currently being integrated into the mid-January 2026 lineup for many members. It’s a move to capture the growing Spanish-speaking population along the Grand Strand.
✨ Don't miss: Why multi link rear suspension is actually the secret to a great driving car
But there’s also the stuff that goes away. Starting March 31, 2026, Hallmark won’t be available through the "TV Everywhere" app anymore. You’ll still have it on your main htc tv guide myrtle beach at home, but you won't be able to stream those Christmas movies on your phone while you're waiting for a table at Sea Captain’s House.
Sports and the "Bally" Headache
If you're looking for the Hornets or the Braves, it’s a bit of a maze. Bally Sports South is usually on channel 48, and Bally Sports Southeast sits on 49. But honestly, with all the bankruptcy talk and rights changes in the sports world, those are the channels most likely to glitch or move. If the screen goes black, it's usually a contract dispute between the network and HTC, not your TV acting up.
Tips for Managing Your HTC Guide
Nobody wants to scroll through 300 channels to find the three things they actually watch. Here is how you actually fix that.
💡 You might also like: Does Apple Watch Need a Screen Protector? What Most People Get Wrong
- The Favorites List: On your remote, hit the "Menu" button twice. Look for "Setup" and then "Favorite Channels Setup." It takes ten minutes to set up, but it saves you hours of scrolling later.
- The "Skip" Trick: On the i-Guide, use the Page Up and Page Down buttons. Most people don't realize these jump the guide by a full 24 hours if you're in the search menu, or a full page if you're just browsing.
- Check for Updates: HTC actually keeps a "Network Updates" page on their site. If you feel like you're missing a channel, check there first. They usually post maintenance windows (usually between midnight and 6 am) so you don't freak out when the signal drops.
The Cost of the View
Let’s talk money for a second because cable isn't getting any cheaper. As of early 2026, the "Starter" package is hovering around $51. It’s basically just the locals and a few extras like QVC and HSN. If you want the "Value" package—which is what most families actually need to get ESPN and HGTV—you’re looking at $129 a month.
It’s pricey. That’s why a lot of Myrtle Beach locals are moving toward the HTC TV MAX streaming version. You still get the local htc tv guide myrtle beach features, but you don't have to pay for that clunky box rental every month. Plus, you get a Cloud DVR, which means you can record the Sun Fun Festival parade and watch it whenever you want without worrying about a hard drive filling up.
Actionable Steps for Your Setup
If your guide is acting buggy or you can't find a channel, don't just sit there annoyed. Try these three things:
- Power Cycle the Box: It sounds like a cliché, but unplugging the power cord from the back of your HTC box for 30 seconds fixes about 90% of guide loading issues.
- Use the Search Icon: Stop scrolling. On the new TV MAX app, use the magnifying glass. Type "Braves" or "News" and it’ll pull the live airings immediately.
- Call Local Support: One perk of HTC being a co-op is their tech support. You aren't calling a call center halfway across the world; you’re calling 843-365-2186, and they’re usually pretty quick to answer during the day.
The htc tv guide myrtle beach is more than just a list of numbers—it’s how you stay connected to what’s happening in the Carolinas. Whether you’re tracking a hurricane or just looking for something to watch while the tourists take over the bypass, knowing your way around the remote makes life a whole lot easier.