You’ve probably seen the yellow boxes. Maybe you own a pair of the signature Danielle earrings or a delicate Elisa pendant. But behind the billion-dollar jewelry empire that bears her name, Kendra Scott’s life revolves around a much more chaotic, loud, and heart-centered reality: her three sons.
Honestly, the story of the Kendra Scott children is essentially the story of the brand itself. She didn’t build this company in a sterile boardroom; she built it with a baby on her hip. When she started Kendra Scott LLC in 2002, she had just $500 and a three-month-old son. She was literally going door-to-door to boutiques in Austin, Texas, with her newborn in a carrier, selling her first collection.
It wasn't glamorous. It was grit.
The Three Sons: Cade, Beck, and Grey
Kendra is the mother of three boys, and each represents a different era of her life and her business. If you look closely at her collections, especially the "Scott Bros." men's line, you’ll see their names everywhere.
Cade Scott
Cade is the eldest, born November 11, 2001. He’s the baby who was there for the very first "sales pitches." Today, at 24, he has seen the entire trajectory from a spare bedroom hobby to a global powerhouse. Kendra shares Cade with her first husband, John Scott.
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Beck Scott
Born April 4, 2004, Beck is the middle child. He’s often described as energetic and outdoorsy. His name is synonymous with some of the brand’s most rugged, handsome jewelry pieces. Like Cade, Beck is from Kendra’s first marriage.
Grey Davis
The "baby" of the trio, Grey was born August 28, 2013. He is Kendra’s son from her second marriage to Matt Davis. There is a significant age gap between Grey and his older brothers—nearly a decade—which Kendra has joked keeps her young (and very busy).
The 2018 Incident That Changed Everything
In 2018, the family faced a parent’s worst nightmare. During a ski trip, Beck was involved in a traumatic accident. For a woman who preaches "Family, Fashion, Philanthropy," this was the moment those values were put to the ultimate test.
Kendra didn't just "check-in" with the office. She disappeared from the business world for weeks. She stayed by Beck’s bedside, refusing to leave until he was stable. This event is a massive part of her 2022 memoir, Born to Shine. She uses it to explain why she allows her employees to do the same—if a kid is sick, the job can wait.
Basically, she realized that if she didn't live her own "Family First" mantra, the company culture would be a lie.
Blending Families with Zac Brown
As of 2026, the Scott household dynamic has shifted in a big way. Kendra is currently engaged to country music star Zac Brown. If you think three boys sounds like a lot, try adding five more kids to the mix.
Zac Brown has five children from his previous marriage to Shelly Brown:
- Alexander (11)
- Justice (18)
- Lucy (17)
- Georgia (15)
- Joni (14)
Combined, that makes eight kids. Ages range from 11 to 24. Kendra has been open about the "beautiful chaos" of blending these two worlds. It’s a lot of schedules, a lot of personalities, and definitely a lot of noise. They’ve been seen together at philanthropic events, like the "Yellow Library" initiative in New York, where they focus on childhood literacy.
Raising Kids in the Spotlight (Without the Spoiling)
You’d think the children of a jewelry mogul would be pampered beyond belief. And sure, they live a very comfortable life in Austin. But Kendra is surprisingly strict about work ethic.
She often recounts how Cade and Beck used to run lemonade stands in front of her South Congress store. But they weren't just pocketing the cash. They raised thousands of dollars for the HeartGift Foundation. She wants them to understand that wealth isn't just for buying things; it’s a tool for helping people who don't have those same advantages.
Why It Matters
A lot of people look at Kendra Scott and see a polished "Girl Boss" image. But when you look at how she treats the Kendra Scott children, you see the real person. She deals with the same stuff every parent does:
- Co-parenting through multiple divorces.
- Managing the transition of kids leaving for college.
- Worrying about screen time and sports injuries.
She’s even mentioned that her designers sometimes get emails from her at 1:00 AM. Not because she’s a workaholic, but because she spent the evening being "Mom"—doing homework, going to games—and only sat down to work once the house was finally quiet.
Practical Takeaways for Working Parents
If there is anything to learn from the way Kendra raises her kids while running a brand, it’s about integration rather than balance.
- Stop chasing "Balance." It doesn't exist. Some days the business wins, and some days the kids win. Kendra’s "secret sauce" is her community—having people around her who can pick up the slack when she needs to be a mom.
- Model the behavior. If you want your kids to be philanthropic, they need to see you volunteering. If you want them to work hard, they need to see you putting in the hours.
- Create a "Family First" culture. If you are in a position of power, use it to make life easier for other parents. Kendra’s office famously had "pack and plays" in the early days so moms didn't have to choose between a paycheck and their baby.
Kendra Scott's journey proves that being a "present mom" and a "powerhouse CEO" aren't mutually exclusive. It just requires a lot of coffee and the willingness to let things be a little messy sometimes.
Next Steps for You:
If you're inspired by Kendra's "Family First" approach, take a look at your own workplace or home life. Where can you prioritize connection over perfection? You might also want to check out her memoir, Born to Shine, which dives much deeper into the specific challenges she faced during her divorces while trying to protect her boys.