You've probably seen the ads. A sleek, titanium band that promises to tell you why you’re tired, how your heart is doing, and if you’re about to get sick. It’s the Oura Ring 4, and honestly, it’s expensive. Starting at $349, it’s a heavy investment for something that sits on your finger.
Finding a legitimate Oura Ring 4 discount feels like hunting for a rare Pokémon. The internet is littered with "coupon" sites that just loop you through endless pop-ups without giving you a single working code. It's frustrating.
But here’s the reality: you don't actually need a shady coupon code. There are about five or six legitimate ways to drop that price significantly right now in 2026. Some are seasonal, some are based on who you are, and one is basically a giant tax loophole that the IRS actually likes.
The HSA/FSA Hack Is the Best Oura Ring 4 Discount
Most people forget they have a "health" piggy bank sitting in their payroll. If you’re in the US and have a Flexible Spending Account (FSA) or a Health Savings Account (HSA), you can use it to buy the Oura Ring 4.
This isn't just a small price cut; it’s a massive tax-saving play. Since that money is put into your account pre-tax, you’re effectively saving whatever your tax bracket is—usually 20% to 30%.
- How to do it: You can use your FSA/HSA debit card directly on the Oura website.
- What it covers: The ring itself, the shipping, the taxes, and even the monthly membership fees.
- The Catch: You can’t use it for the "Extend" protection plans. Those aren't considered medical expenses.
If your card gets declined—which happens because some banks are weird about "jewelry" merchants—don't panic. You just buy it with a regular credit card and submit the receipt for reimbursement. I’ve done this with other tech; as long as the receipt says "Oura Ring," most administrators 2026 guidelines cover it as a biometric tracker.
Military, Medical, and Student Savings
If you’re a first responder, a nurse, or currently in the military, you shouldn't be paying full price. Oura has a long-standing partnership with GOVX.
Through the GOVX marketplace, verified members have been seeing an Oura Ring 4 discount of up to $50 off. Sometimes it’s a percentage, like 10%, but lately, it’s been a flat rate.
Teachers and students also have avenues. While Oura doesn't always have a "Student" button on their footer, they often use platforms like VerifyPass or ID.me during the back-to-school season. If you’re a lululemon member, check your portal too. They’ve been known to offer tiered discounts for their community members that most people completely overlook.
The Referral Trick
Do you know someone who already owns a ring? Ask them. Seriously.
Oura’s "Refer a Friend" program is surprisingly consistent. Active members usually have a link in their app that gives a friend 10% off any Oura Ring 4.
The person referring you usually gets some free gear or a few months of membership credit. It’s a win-win. Just a heads up: these links are limited. Most members only get 10 referrals to give out, so don’t grab one from a random Reddit thread unless you’re ready to buy immediately, or it might be "spent" by the time you click.
When Does the Oura Ring 4 Actually Go on Sale?
If you can wait, wait. Oura is predictable. They don't do flash sales every Tuesday, but they hit the big holidays hard.
- Mother’s Day & Father’s Day: These are huge for Oura. Expect $30 to $50 off.
- Amazon Prime Day: Even if you don't buy from Amazon, Oura usually matches the price on their own site to stay competitive.
- Black Friday/Cyber Monday: This is the big one. In previous years, we've seen the most aggressive price cuts here, sometimes bundled with free chargers or extended memberships.
- The "New Year, New Me" Rush: January is prime time for health tech.
Right now, in early 2026, we’ve seen regional "Winter Sales" in places like the UK and Canada offering up to 30% off, though the US market tends to stay a bit more conservative with 10-15% discounts during these windows.
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Avoid the Ceramic Price Trap
The Oura Ring 4 comes in different finishes. If you want the cheapest price, go for the Silver or Black.
The "Stealth" (matte black) and Gold finishes look amazing, but they often carry a $100 to $150 premium. Interestingly, most Oura Ring 4 discount codes—including referral links—only apply a percentage. A 10% discount on a $499 Gold ring saves you $50, whereas on a $349 Silver ring, it only saves $35.
But if your goal is the lowest out-of-pocket cost, stick to the base models. The sensors inside are identical. You aren't getting "better" sleep data because your ring is Rose Gold.
Retailer Specifics: Best Buy and Costco
Don't just look at Oura’s website. Best Buy often has "Open Box" units. People buy these rings, realize they picked the wrong size, and return them two days later. You can sometimes snag a basically-new Oura Ring 4 for $50-$70 off just because the cardboard box was opened.
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Costco has also entered the ring game. They often sell "exclusive bundles" that include an extra charger. Since an extra charger costs $59 on its own, the Costco bundle is effectively a massive discount if you were planning on having a charger for the office anyway.
Actionable Next Steps to Save
Stop hunting for "OFFER60" codes on coupon sites. They don't work. Instead, do this:
- Check your FSA/HSA balance. If you have funds that expire at the end of the year, this is your move. Use the card at checkout or save the receipt for reimbursement.
- Text your fitness-obsessed friend. Ask if they have an Oura referral link. It’s a guaranteed 10% off without waiting for a holiday.
- Verify your status. If you’re military, a nurse, or a teacher, go to GOVX or ID.me first.
- Sign up for the newsletter. Use a burner email if you want, but Oura often sends a "Welcome" discount of $20-$30 just for joining their list.
- Check Best Buy "Open Box". Filter by your size and see if a local store has a return. It's the fastest way to get a discount today.
The Oura Ring 4 is a great tool, but there’s no reason to pay the "lazy tax" by clicking buy at full MSRP. A few minutes of checking these specific avenues can easily keep $50 to $100 in your pocket.