You’ve seen the photos by now. Those bright red, thick-cut Sicilian squares nestled in a box covered in demons and heavy metal iconography. It’s the Prince St. Pizza x DOOM collaboration, and honestly, it’s one of those marketing stunts that actually makes sense once you taste the heat.
Usually, when a video game brand teams up with a food chain, you get some uninspired "gamer" meal that’s just a regular burger with a green bun or something equally tragic. This wasn't that. It was a targeted, high-heat strike on the taste buds designed to celebrate the launch of DOOM: The Dark Ages.
What Really Happened With Prince St. Pizza x DOOM
The collaboration centered around a specific creation: the Hellfire Pepperoni. This wasn't just a rename of their famous Spicy Spring. No, they actually adjusted the flavor profile to match the "rip and tear" energy of the franchise.
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Basically, the Hellfire Pepperoni was forged with:
- Smoked mozzarella (a departure from the standard fresh mozz).
- The iconic Prince St. spicy marinara.
- Curled pepperoni cups.
- Fresh habaneros.
- A "fiery" drizzle of hot honey.
The promotion ran from May 12 to June 15, 2025, hitting locations across the U.S. and even their Toronto shop. People went wild for it, not just for the food, but for the digital loot.
The Ranger Skin "Scandal"
If you were on Reddit during the launch, you know the drama. The collab offered a timed-exclusive Ranger DOOM Slayer Skin. For a minute there, it felt like if you didn't live in New York, LA, Miami, or Chicago, you were basically locked out of the coolest cosmetic in the game.
I saw people on r/Doom literally paying strangers $20 to go buy a slice, eat it, and DM them the code. Some stores even got cool about it—the West Hollywood location started taking "donation orders" over the phone where people would buy a slice for the Hollywood Food Coalition just to get the skin emailed to them. It was chaotic. It was brilliant.
Why This Collaboration Still Matters
It’s easy to dismiss this as just another way to sell a $7 slice of pizza. But look at the numbers. Prince St. Pizza CEO Lawrence Longo mentioned in interviews that they wanted to capture the "unapologetic energy" of the Slayer. It worked. They weren't just selling food; they were selling an event.
The boxes alone became collectors' items. You had the CacoDOUGHMAN and the BFP (Big F-ing Pizza) references printed right on the cardboard. For a community that lives for Easter eggs, this was pure fan service.
Not Just for the New York Elite
There was a huge misconception that you had to be standing on Mott Street to participate. While the pizza was physical, the brand leaned hard into the digital side. They launched limited-edition T-shirts on their website for those who lived in "pizza deserts."
Honestly, the most interesting part was the Xbox Game Pass Ultimate tie-in. Every purchase came with a one-month trial for new users. It was a clever way to onboard people who were just there for the pepperoni but might stay for the demon slaying.
The Heat Factor: Was it Actually Edible?
Let's be real: habaneros on a pizza that already has spicy marinara and hot honey is a choice. A bold choice. I’ve seen reviews from people who couldn't finish a single square because the cumulative heat was too much.
Others, however, argued it was the only way to do DOOM justice. If your mouth isn't on fire, are you even playing the game? The smoked mozzarella was the secret weapon here—it provided a creamy, earthy base that kept the habaneros from being purely painful.
Actionable Insights for the Slayer
If you’re looking back at this collab or wondering how to snag these items now that the official window has closed, here is the current state of play:
- The Ranger Skin: As a "timed exclusive," this has historically started appearing in the "Definitive Edition" bundles or the in-game shop months after the promotion ends. Don't pay $100 for a code on eBay; just wait for the rotation.
- The Recipe: You can actually replicate the Hellfire Pepperoni at home fairly easily. The key is finding Zab’s Hot Honey and using smoked mozzarella instead of the standard low-moisture stuff.
- The Merch: Keep an eye on secondary markets like Depop or Grailed. The T-shirts from this drop were high quality and didn't scream "video game promo," making them actually wearable.
The Prince St. Pizza x DOOM crossover proved that when you lean into the actual culture of a game—rather than just slapping a logo on a box—you get something that people will talk about for years. It was loud, it was spicy, and it was exactly what the Slayer deserved.
If you missed out on the physical slice, the best thing you can do now is load up The Dark Ages, set the difficulty to Nightmare, and order a standard Spicy Spring. It’s not quite the Hellfire, but it’ll get you close enough to the inferno.