Drake doesn't just buy cars. He builds monuments to his own success, and nothing defines that era of "Certified Lover Boy" excess quite like the Drake Rolls-Royce Chrome Hearts collaboration.
It’s a Gothic-tribute on wheels.
When the custom Cullinan first hit the internet, people lost it. You probably saw the photos—a murdered-out SUV with rims that look like they belong in a medieval cathedral. But this wasn't just a wrap or some aftermarket wheels thrown on by a local shop. This was a two-year project involving one of the most secretive luxury brands in the world and the German refinement house, Mansory.
Honestly, the "Goth Rolls" is a masterclass in how modern celebrity branding works. It isn't just about the money, though it cost a fortune. It's about the proximity to Richard Stark’s Chrome Hearts, a brand that famously says "no" to almost everyone.
Why This Custom Build Actually Matters
Most rappers go to a shop, pick a color, and wait three weeks. Drake isn't most rappers. He wanted something that felt permanent.
The Drake Rolls-Royce Chrome Hearts Cullinan represents the first time the luxury label has ever fully customized a vehicle to this extent. We are talking about a car that spent time at the Institute of Contemporary Art in Miami. Think about that for a second. It’s a car, but it’s treated like a piece of high art.
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It’s dark. It’s heavy. It’s aggressive.
The exterior is finished in a deep, void-like black. But the magic is in the details. The "Spirit of Ecstasy"—that iconic hood ornament—was replaced with a triple-cross Chrome Hearts motif. The wheels? Totally bespoke. They feature the word "Fuck You" engraved into the rims, surrounded by the brand's signature gothic script and cross patterns.
It’s aggressive, but in a way that feels incredibly calculated.
What’s Inside the Beast?
If the outside is intimidating, the inside is basically a leather-bound fever dream. Every single surface was reconsidered.
Chrome Hearts is known for its heavy, ornate silver and its obsession with high-quality hides. For the Drake Rolls-Royce Chrome Hearts project, the interior was gutted. In its place, they installed intricate, quilted leather featuring the iconic cross pattern.
It's not just the seats.
- The air conditioning knobs are sterling silver.
- The center console features heavy hardware.
- The ceiling (the Starlight Headliner) was modified to fit the aesthetic.
Most people don't realize how difficult it is to get a brand like Chrome Hearts to agree to this. They are notoriously private. They don't do traditional marketing. They don't even have a real website where you can just buy stuff. By getting them to put their name—and their silver—all over a Rolls-Royce, Drake signaled a level of "industry's favorite" status that a simple Ferrari purchase just can't touch.
The Mansory Connection
You can't talk about this car without mentioning Mansory. They are the German tuners who actually did the heavy lifting on the body kit.
Mansory is polarizing. You either love their "more is more" philosophy or you think they ruin perfectly good luxury cars. For the Drake Rolls-Royce Chrome Hearts build, they went with a widebody stance that makes the Cullinan look twice as wide as a standard model. The front fascia is lower, the side skirts are deeper, and the rear diffuser is massive.
It creates this silhouette that is unmistakably Drake—oversized, expensive, and slightly melancholic.
Does it actually drive?
Yes.
Though, you probably won't see it at a grocery store in Toronto. Drake has used it primarily for high-profile music video shoots (like "What's Next") and special events. It’s a trophy.
The technical specs of the Cullinan remain impressive, even under all that silver. It’s a 6.75-liter twin-turbo V12. In its stock form, it puts out about 563 horsepower, but with Mansory’s tuning, this specific version likely pushes closer to 600. It’s a tank that moves like a sprinter.
The Cultural Impact of the Chrome Hearts Era
Drake’s obsession with Chrome Hearts didn’t start or end with the car. Around 2021, he was wearing the brand almost exclusively. He even did a limited-edition merch run with them for the Certified Lover Boy album.
This car was the crown jewel of that entire marketing campaign.
It shifted how people view car customization in the hip-hop space. For a decade, it was all about neon wraps and huge chrome rims. Drake moved the needle toward "bespoke luxury." He showed that you could take a $400,000 car, spend another $500,000 on it, and turn it into something that belongs in a museum rather than a drag strip.
What People Get Wrong About the Build
A lot of critics say it's "too much."
They miss the point.
The Drake Rolls-Royce Chrome Hearts wasn't built to be tasteful in the traditional sense. It was built to be a physical manifestation of a brand. It’s supposed to be heavy and overwhelming. When you see the silver accents and the quilted leather, it’s supposed to feel like a medieval castle.
Also, it isn't just "Drake's car." It belongs to the history of the Chrome Hearts brand. Richard Stark has a long history of working with leather and silver, starting with biker gear in the 80s. Seeing that DNA translated into a modern ultra-luxury SUV is a weird, fascinating collision of cultures.
The Real Cost
While the exact price tag hasn't been tattooed on the hood, experts estimate the total cost of the Drake Rolls-Royce Chrome Hearts project to be well north of $1 million.
A base Cullinan is roughly $350,000 to $400,000.
The Mansory widebody kit and labor? Another $100,000 to $150,000.
The Chrome Hearts interior and silver hardware? That’s where it gets crazy. Given the manual labor and the value of the Chrome Hearts name, that alone could be $500,000.
It’s one of the most expensive Cullinans on the planet.
How to Get the Look (Without the Million-Dollar Budget)
You probably aren't going to get Richard Stark to redo your interior. Sorry.
But the "Drake aesthetic" is actually reproducible if you focus on the core elements.
- Monochromatic Textures: It’s all about black on black, but using different materials like matte, gloss, and quilted leather to create depth.
- Gothic Accents: The use of Old English fonts and heavy hardware is the hallmark of this style.
- The Stance: A widebody kit or even just lowering a vehicle and adding spacers can give that aggressive "crouched" look that the Mansory kit provides.
The Verdict on the Chrome Hearts Cullinan
Is it the best-looking car in the world? Probably not. Is it the most significant "celebrity car" of the last five years? Absolutely.
It represents a moment in time when fashion, music, and automotive design completely merged. It’s a 6,000-pound piece of jewelry.
If you're looking to track the value of cars like this, keep an eye on high-end auctions like Sotheby’s. While most modified cars lose value, "celebrity-provenance" vehicles with genuine brand collaborations—especially one as rare as Chrome Hearts—actually tend to appreciate or at least hold their value among collectors who view them as art.
Next Steps for Enthusiasts
If you're looking to dive deeper into the world of bespoke luxury vehicles, your best bet is to study the work of Mansory and Platinum Motorsport. They are the gatekeepers for this level of customization. Additionally, researching the history of Chrome Hearts furniture and interior design will give you a better understanding of why the silver accents in Drake's car are so highly valued by collectors. Follow the official Chrome Hearts archival accounts to see how they’ve transitioned from biker leather to ultra-luxury lifestyle pieces.