You’re standing on West 37th Street, squinting at a glass door that looks like every other Midtown office entrance. It's easy to miss. Honestly, most people walk right past the Marriott Vacation Club Pulse without realizing there’s a world-class view hiding on the 21st floor.
Top of the strand bar New York is one of those places that sounds like a tourist trap on paper but feels like a local secret once you’re actually up there. It’s small. Intimate. It doesn't have the ego of the Meatpacking District clubs, but it has a better view of the Empire State Building than almost any other spot in Manhattan. Seriously. You feel like you could reach out and tap the side of the spire.
Most folks think you need a massive budget or a "who-you-know" connection to get a decent seat in Midtown. Not here. While it definitely leans upscale, there’s a friendliness to it that’s rare in NYC’s rooftop scene.
The Empire State Building is Literally Your Date
Let’s be real. You aren’t coming here for a dive bar experience. You’re coming for the "wow" factor. The bar was designed by Lydia Marks—the same set designer who worked on Sex and the City—and you can tell. It feels like a movie set.
The centerpiece isn’t the bar itself, though the sous-vide cocktails are pretty legit. It’s the retractable glass roof. This is a game-changer because New York weather is, well, garbage half the time. If it rains, the roof slides shut. You still get the view; you just don't get soaked.
What to Actually Order (and What to Skip)
Drinks in NYC are expensive. You know this. At Top of the Strand, you’re paying for the real estate as much as the alcohol.
- The Mezcal Option: If you like heat, this is the one. It’s got chipotle-infused mezcal, pineapple gum, and a Tajin rim. It’s smoky and spicy in all the right ways.
- Isla Mujeres: A solid choice for tequila fans. It’s bright, heavy on the pomegranate, and feels like summer even in January.
- The Food: Look, don't come here for a five-course meal. It's "light fare." The Empire Wings are surprisingly good—you can get them with Sriracha or BBQ. If you’re just snacking, the Truffle Salt Popcorn is basically addictive.
I’ve seen people try to order a full dinner here and get disappointed. Stick to the flatbreads (the Margherita is a safe bet) or the charcuterie board if you’re sharing with a group. It’s about the vibe, not the calories.
The Dress Code: Don't Be That Person
NYC rooftop bars are notorious for being picky at the door. Top of the Strand isn't too crazy, but they do have standards.
Think Smart Casual.
Basically, leave the gym clothes in your hotel room. No flip-flops. No tank tops for the guys. You don't need a three-piece suit, but a nice pair of dark jeans and a button-down or a clean sweater will get you through the door without a second glance. I once saw a guy try to get in with a baseball cap and cargo shorts—it didn't end well for him.
Reservations and the "Front Row" Struggle
Here is the thing: the bar is tiny.
Compared to massive spots like 230 Fifth, Top of the Strand is a postage stamp. This makes it feel exclusive and cozy, but it also means seating is a nightmare if you don't plan ahead.
- Book early: If you want those "front row" seats facing the Empire State Building, you need to reserve.
- Timing is everything: 5:00 PM is the magic hour. Most people are still at work, and you can catch the transition from daylight to the city lights coming on.
- The Wait: If you just show up, be prepared to stand at the bar. It’s still a good view, but your feet will hate you after an hour.
Why This Place Still Matters in 2026
New York is constantly opening new "hottest" rooftops. Most of them are gone in two years. Top of the Strand has stayed relevant because it doesn't try too hard. It’s not a club. There aren't promoters trying to sell you $1,000 bottle service (usually). It’s just a really well-designed room with a view that never gets old.
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It's located at 33 West 37th Street. If you're coming from Times Square, it’s about a ten-minute walk south. It's far enough away from the neon madness to feel sophisticated, but close enough to be convenient.
Practical Steps for Your Visit
- Check the Hours: They typically open at 5:00 PM. Note that they are often closed on Sunday and Monday for private events or maintenance, so always check their official site or call ahead before trekking over there.
- Budgeting: Expect to pay $18–$24 per cocktail. Beers are cheaper, usually around $9–$12 for local crafts like Montauk Brewing Co.
- Photo Op: The best angle for the Empire State Building is from the far right corner of the lounge (looking south).
If you're looking for a spot that feels like "Classic New York" without the stuffy attitude of an old-school hotel bar, this is it. Just remember to look up when you're on the elevator—it's a quick ride to a view you'll probably remember longer than the drink itself.
To make the most of your night, aim for a reservation roughly 30 minutes before sunset to see the building illuminate in real-time, and keep your outfit polished but comfortable for the Midtown walk.