You’ve probably seen Bobby Parrish darting through the aisles of Costco or Target, holding up a box of crackers and explaining exactly why the seed oils inside are "not Bobby Approved." He's built a massive brand around that high-energy, label-reading persona. But lately, fans have noticed the scenery in his videos looks a little different. The sleek, urban backdrop of the "Windy City" seems to have been replaced by something sunnier.
So, where does Bobby Parrish live? Honestly, the answer shifted a couple of years ago, and many long-time followers are still catching up.
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From Chicago Condos to Sunshine States
For years, Bobby was synonymous with Chicago. He wasn't just a guy who lived there; his entire origin story was rooted in the city. He and his wife, Dessi, famously turned their two-bedroom Chicago condo into a full-blown production studio. It was a classic "hustle" story. They quit their corporate jobs—Bobby in finance, Dessi in the corporate world—to film cooking videos in a space that was barely big enough to hold their camera equipment.
Chicago was where the FlavCity movement really caught fire. But as the brand grew and their daughter, Rose, got older, the cramped city lifestyle started to lose its luster.
Where Is Bobby Parrish Living Now?
If you’ve been watching his recent home tours or "What’s in My Pantry" segments, you'll notice the change. Bobby Parrish currently lives in South Florida.
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The move wasn't exactly a secret, but it was a major pivot. Around early 2021, Bobby began sharing updates about a "new house" and a rental property they were staying in while getting settled. The transition to Florida was motivated by a few things: better weather for filming, a desire for more space, and a lifestyle that suited their growing family.
- The Kitchen: His current home features a much larger, high-end kitchen that acts as the primary set for his recipe videos.
- The Garden: Unlike the Chicago condo, his Florida residence allows for outdoor space where he often shows off fresh ingredients and "living" food.
- The Location: While he hasn't publicized his exact street address for obvious privacy reasons, he is based in the South Florida area, often spotted at grocery stores in the surrounding suburbs.
Why the Move Mattered for FlavCity
Transitioning from a cold, snowy climate to Florida wasn't just about personal comfort. It changed the vibe of the content. You'll notice a lot more "on the go" videos in his current location.
There's a specific kind of light you get in Florida that's perfect for high-definition food videography. Plus, being in a hub for health-conscious living and near major shipping ports likely doesn't hurt when you're launching massive product lines like his FlavCity protein powders and supplements.
Basically, the move was a business upgrade disguised as a lifestyle change.
Finding Bobby in the Wild
People always ask if they can run into him. Since he lives in South Florida, he's frequently seen at local Costco, Whole Foods, and Sprouts locations. He isn't the type to hide in a gated community and never come out; his entire brand relies on him being in the trenches—the grocery store aisles.
If you’re looking to follow his journey or see the new house layout, his YouTube channel "Bobby Parrish" and his Instagram are the best spots. He frequently does "house tours" or pantry deep-dives that give you a pretty clear look at his living situation without revealing his front door.
Actionable Next Steps
- Watch the House Tour: Search for "Bobby Parrish New House Tour" on YouTube to see the specific layout of his South Florida kitchen.
- Check the Bobby Approved App: If you want to eat like he does in his new home, download the app to scan items at your own local grocery store.
- Follow the Travel: Keep in mind that while he lives in Florida, he travels constantly to Utah (where his partner company MARKET.live is headquartered) and Los Angeles for production.