Walk into the electronics section of any Walmart and you’ll see a wall of black boxes. It’s overwhelming. You’re just looking for that little plastic rectangle that makes Netflix work, but suddenly you’re staring at ten different versions of the same thing. Honestly, figuring out how much is a firestick at walmart shouldn’t require a degree in retail pricing, but here we are.
Prices change. They fluctuate based on whether it’s a random Tuesday or the week after a holiday. Basically, if you want the short answer: you’re looking at anywhere from $25 to $140. But that's a huge range. Most people end up spending about $40 to $50 for a solid middle-of-the-road option that won't lag when they're trying to binge The Bear.
The Current Price Breakdown
Right now, in early 2026, the shelves are looking a bit different than they did a few years ago. Walmart carries the full lineup, but they also really want you to buy their own brand, Onn. Don't get confused by the similar-looking boxes. Here is what the actual Amazon-branded Fire TV Stick lineup is hitting your wallet for at the moment:
- Fire TV Stick HD (The Budget Choice): This one usually sits right around $34.99. It’s the basic model. No 4K. It’s perfect for that old TV in the guest room that hasn’t been turned on since 2019.
- Fire TV Stick 4K (The Standard): You’ll typically find this for $49.99. This is the one most people actually need. It handles Ultra HD and doesn't feel like it's struggling to keep up with the remote.
- Fire TV Stick 4K Max (The Powerhouse): This usually retails for $59.99, though I've seen it hover around $100 in some bundles or during stock shortages. It has Wi-Fi 6E support. If your router is fancy and expensive, get this one.
- Fire TV Cube: This is the big daddy. It’s about $139.99. It’s basically a Fire Stick crossed with an Echo speaker.
How Much Is a Firestick at Walmart Right Now?
If you're standing in the aisle looking for a deal, check the "Rollback" tags. Walmart loves a good Rollback. During these sales, that $50 4K stick often drops to **$29.99** or even $24.99. It’s kinda unpredictable.
One thing you've gotta watch out for is the "Pro" versions. Amazon recently refreshed the lineup with AI-powered search features. These newer models might be a few bucks more than the older 2023 or 2024 stock sitting in the back of the cage. If the box mentions "AI-powered search," expect to pay the full MSRP.
Why the Price Varies So Much
It's not just about the resolution. The price jump from the HD model to the 4K Max is about the "guts" of the device. More RAM means the menus don't stutter. Better Wi-Fi chips mean you won't see that annoying loading circle right when the movie gets good.
Also, Walmart competes directly with Amazon. If Amazon has a "Prime" sale, Walmart almost always matches it. They don't want to lose you to a delivery truck. If you see it cheaper on your phone while standing in the store, show the associate. Sometimes they’ll price match, though Walmart's official policy on matching online competitors can be a bit of a headache depending on the manager.
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The Elephant in the Room: The Onn Alternative
You’re going to see a device called the Onn 4K Pro sitting right next to the Firesticks. It costs about $44.73.
Is it a Firestick? No. It runs Google TV.
But honestly? It’s faster than most Firesticks. It has 32GB of storage, which is way more than the 8GB or 16GB you get on an Amazon device. If you aren't married to the Alexa ecosystem, the Onn box is technically a better deal for the money. Just keep in mind it uses the Google Play Store, not the Amazon Appstore.
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Watch Out for the "Fake" Sticks
Walmart's website is a marketplace, sort of like eBay or Amazon. If you search for "Firestick" on Walmart.com, you’ll see things like the "MXQ Pro" or "VIPQV TV Stick."
Don't buy these. They are often advertised as "fully loaded" or "jailbroken" for around $30 to $50. They’re basically cheap Android boxes with sketchy software. They break easily. They might even have malware. Stick to the official Amazon orange and black packaging. If the brand isn't "Amazon," it isn't a Firestick.
Finding the Best Deal at Your Local Store
Inventory varies by zip code. Use the Walmart app to check "In-Store" stock before you drive over there. Sometimes the "Clearance" aisle—usually hidden in the back near the luggage or the craft supplies—will have older 4K models for as low as $15. It’s rare, but it happens when they’re making room for the 2026 models.
If you’re a Walmart+ member, you might get early access to some of these discounts during their "Big Save" events. It’s worth a look if you’re already paying for the subscription for the groceries.
To get the most for your money, aim for the Fire TV Stick 4K (non-Max) when it's on sale for $30. It's the sweet spot of performance and price. Before you head to the checkout, verify the model year on the back of the box; you want at least a 2nd Gen 4K stick to ensure you're getting the latest software updates and a remote that actually controls your TV volume. Check the electronics clearance endcaps first—you might just find a previous generation model marked down to nearly nothing.